Gather Go Get Campaign

Florida Residents must visit an office with specific documents:

• if they are applying for a first driver license or identification card
• when their current credential expires and they have already used the one-time "convenience" renewal option
• if they legally change their name (eg: by marriage or divorce)

Sample Newsletter Copy

Mention the campaign in your local publication or association newsletter using these pre-written articles (.rtf) and accompanying illustration (3"x3") available in three formats: JPG, PDF or TIFF

Florida is leading the nation in an effort to provide our residents with a more secure identification document.

Beginning Jan. 1, 2010, Floridians renewing or obtaining a new driver license / identification card will be required to show proof of 1) identification, 2) Social Security number and 3) two items of residential address.

To help residents navigate through these new requirements, the Florida Department of Highway Safety and Motor Vehicles (DHSMV) is launching a communication initiative encouraging Floridians to gather your documents, go to a driver license office and get your new card. The “Gather. Go. Get.” campaign will launch to the general public mid-August 2009.

Florida residents obtaining a new license, replacing a lost/stolen card or changing their name prior to their renewal date should visit an issuing office with new forms of documentation ready for processing.

Floridians looking to renew a driver license are allowed to do so by a convenience method (Internet or mail) up to one time. Following this convenience option, your next renewal must be in a driver license or tax collector office, at which time you will be asked to provide required documentation.

If Florida drivers and ID card holders do not visit a driver license office by Dec. 1, 2014 or Dec. 1, 2017 (depending on their birthday) and present required documentation for their new card, they will not be allowed to board a commercial flight or enter a federal building.

Residents are able to visit the campaign website – GatherGoGet.com – and create a personalized checklist of documents needed to obtain their new driver license or identification card.

The “Gather. Go. Get.” campaign will include a combination of statewide partnership outreach, publicity initiatives, a paid advertising component and website launch.